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June 30 @ 7:00 pm July 1 @ 11:30 pm KST

Asian Leadership Summit Amforht, Seoul, Korea

The World after COVID-19: Rebuilding Trust and Cooperation  in Cooperation with Amforht

Many people around the world are vaccinated against COVID-19. In some countries, such as the United States and Israel, people are taking off their masks and returning to pre-pandemic conditions. What will happen to the tourism industry in the post-corona era? The global tourism industry has virtually stopped for the past two years due to COVID-19. If cross-border travel resumes, will people travel around the world as they did before the pandemic? In this session, tourism experts such as Do Young-shim, former president of the UN World Tourism Organization (ST-EP) Foundation and World Travel & Tourism Council ambassador, will discuss the hotel and tourism industry in the post-corona era.

Philippe François General Manager of Amforht, International Association for the Development of World Tourism

President Philippe Francois is currently the general manager of the World Association for Hospitality and Tourism Education and Training (AMFORHT), an international association for the development of the global tourism industry. He has been active in international organizations related to tourism, hospitality, and restaurants since 1992. He has participated in more than 130 international projects, including human resource development, sustainable territory design and planning, and the establishment and development of professional associations. In 1994 he founded FRANCOIS-TOURISME-CONSULTANTS, a company providing international consulting services in the field of sustainable development and human resource management. He holds an MBA in tourism planning and design from the University of Bordeaux, France.

Sarah Ferguson
Founder of Sarath Trust and Children in Crisis, former Crown Princess of England Prince Andrew

Duchess Sarah Ferguson is the former wife of Prince Andrew, the second prince of Elizabeth II. She was a member of the British Royal Family for 10 years from 1986 to 1996 and was awarded the title Duchess of York by the British Royal Family. He wrote many works as a philanthropist and as a fairy tale writer. He founded the charity Children in Crisis in 1993 and the Sarah Ferguson Foundation in 2006. The foundation is headquartered in New York and works for the welfare of children around the world. Although she divorced Prince Andrew, the British royal family still treats her as the ‘mother of princesses’.

H.E. Gloria Guevara Chief Special Advisor to Saudi Arabia’s Ministry of Tourism, President and CEO of World Travel and Tourism Association (WTTC)

H.E. Gloria Guevara, Saudi Arabia’s Chief Special Advisor to the Ministry of Tourism, is the Chairman and CEO of the World Travel and Tourism Association (WTTC). She served as Mexico’s Minister of Tourism from 2010 to 2012. She holds a BS in Computer Science from the University of Anahuac, Mexico, and an MBA from the Kellogg School of Management. Starting with NCR Corporation, a global point-of-sale information management system (POS) software supplier in 1989, Chairman Guevara served as a logistics and project manager for the IT industry in North America, Latin America, the Middle East, and Africa. Gloria Guevara has been in the travel industry since 1995. In particular, he held positions such as Managing Director, Customer Service & Operations, Vendor Management, and Service Solutions at Sabre Travel Network, an IT company related to the global travel industry, for 14 years and 7 months.
CNN and eTurboNews named her “Mexico’s Most Influential Woman”. She is a Special Advisor to the Harvard T.H. Chan School of Public Health and is a member of the World Economic Forum’s Travel and Tourism Industry Outlook Agenda Advisory Board, and the World Tourism Forum’s Lucerne Think Tank.

Olivier Ponti Vice President of Insights, ForwardKeys

Olivier Ponti, Vice President of Insights, ForwardKeys is a world authority in travel industry research and travel marketing. Ponti served as research manager for Amsterdam’s marketing team. At that time, it was a great help in attracting tourism and business investment in Amsterdam. He served as Chairman of the European Urban Marketing (ECM) Research & Statistics group until June 2018. It has played a pivotal role in developing the group’s research tools and reports and establishing strategic partnerships. He holds a master’s degree in economics from the Sciences-Po of Paris and a master’s degree in tourism development from the Université Paris 1 Panthéon-Sorbonne. He is currently teaching at the Department of Tourism Development at the Panthéon Sorbonne.

Liz Ortigera CEO, Pacific Asia Travel Association (PATA)

Liz Ortigera, CEO  of the Pacific Asia Travel Association (PATA), is an expert with more than 25 years of global experience and knowledge in management, marketing, business development, and partner network management. Ortigera’s career spans multiple industries, including travel and lifestyle, technology, financial services, and pharmaceuticals. He has worked for a number of multinational companies such as American Express and Merck, as well as IT companies related to software as a service (SaaS), e-commerce, and education. He served as Regional General Manager for 10 years for Amex (American Express)’s Global Business Travel Partner Network in the Asia Pacific. Ortigera earned a double degree in chemical engineering from Cooper Union and chemistry from New York University (NYU). He also received an MBA from Columbia Business School.

Taleb Rifai Former Secretary-General of the United Nations World Tourism Organization

Taleb Lipai, former Secretary-General of the World Tourism Organization, is the first Jordanian-born United Nations Secretary-General. From 2006 to 2009, he served as the deputy secretary-general of the United Nations World Tourism Organization, and from 2010 to 2017, he served as the secretary-general. During his tenure as secretary-general, he increased the contribution of the tourism industry to the rapidly changing global market and reorganized the tourism agenda and evaluation system. Prior to the UN World Tourism Organization secretary-general, he served as the CEO of a Jordanian state-owned cement company and succeeded in privatizing a state-owned enterprise for the first time in Jordan. He also served as Jordan’s Minister of Tourism.

Martin Bath Chairman and CEO, World Tourism Forum (WTFL) Lucerne

Martin Bass is the Chairman and Chief Executive Officer of the World Lucerne Tourism Forum. Martin Bass began his career in 1994 with the hotel and food company Movenpick Group. In 1997, he was appointed secretary-general of the Movenpick Group and oversaw legal, real estate mediation and personnel services. After that, he became interested in tourism and lodging, and in 2001 tried to manage hotel facilities and promote social media. In 2003, he chaired the Tourism and Transportation sector at the University of Applied Sciences and Arts Lucerne. In 2009, the World Lucerne Tourism Forum was planned and organized to promote the tourism industry in collaboration with representatives and ministers of each country. He is conducting global consulting on tourism promotion and hotel management.

Francesco Frangialli Former Secretary-General of the United Nations World Tourism Organization

Francesco Frangialli is the former Secretary-General of the United Nations World Tourism Organization (WTO). He served as the World Tourism Organization’s Vice-Chancellor from 1990-1996, and was re-elected for three consecutive terms from 1998-2009. He made the World Tourism Organization, a non-governmental organization (NGO), a subsidiary of the United Nations. During his tenure, he adopted the World Tourism Code of Ethics, which is the basis of ‘responsible travel’ to preserve the economy, nature and culture of the country to which it travels. He also argued that tourism should be a key element on the international agenda in order to achieve sustainable development and the United Nations Millennium Development Goals. Secretary-General Francesco served as Professor Emeritus at the Faculty of Hotel Management at Hong Kong Polytechnic University until 2016, researching international tourism and travel. A representative paper is <Considerations on International Tourism>.

Sheika My Bint Muhammad Al Khalifa Bahraini Minister of Culture

Sheika Mai Bint Mohammad Al Khalifa, former Minister of Culture of Bahrain, has developed cultural infrastructure for the preservation of Bahraini’s relics and heritage and sustainable tourism industry. She founded the Shaikh bin Mohammed Al Khalifa Cultural Center and has been Chairman of the Board of Directors since 2002. It also established the Bahrain Port Sight Museum and major cultural attractions in Bahrain. She was ranked #6 among the most influential women in the Middle East in 2014. She contributed to the designation of the pearl industry on the island of Muharraq, Bahrain, as a UNESCO World Heritage Site. In recognition of this achievement, she was awarded the 2015 Arab Woman of the Year award. King Hamad of Bahrain also awarded her the Order of the First Class. In 2020, he was appointed secretary-general of the World Tourism Organization.

István Ujhelyi Member of the European Parliament

Istvan Ujhelyi, a former member of the Hungarian National Assembly, graduated from the Faculty of Law at Szeged University and joined the Hungarian Socialist Party (MSZP). He served as Minister of State through the Ministry of Local Government and Regional Development. From 2006 to 2010, he chaired the National Tourism Commission. After being elected to the European Parliament in 2014, he was elected as the chairperson of the Tourism Committee of the Transportation and Tourism Committee. In 2019, he was appointed Vice-Chairman of the Foreign Affairs Committee of the European Parliament. He oversaw tourism policies such as ‘EU-China Tourism Year 2018’ and ‘European Tourism Capital Project’. He also established and chaired the European-China OBOR Cultural Tourism Development Committee.

Dimitrios Papadimoulis Vice President of the European Parliament

Dimitrios Papadimoulis, Vice-Chairman of the European Parliament, is a Greek politician representing the ‘Left-Nordic Green Left’ in the European Parliament. He is a member of the European Parliament’s Budget Committee, the Economic and Monetary Committee and the European-American Relations Delegation. He is considered one of the most powerful politicians in the European Parliament. He was named one of the top 10 most influential MPs in the European Parliament for 2020.
Hon. Moses Vilakati
Minister of Tourism & Environmental Affairs, Kingdom of Eswatini

Oh Se-hoon Mayor of Seoul, Korea

The 38th mayor of Seoul. Mayor Oh Se-hoon graduated from Korea University Law School and passed the 26th Bar Exam. After that, he worked as a lawyer and university professor before entering politics. He was elected as the 16th National Assembly member and served as the 33rd and 34th mayor of Seoul. Mayor Oh planned Sebitseom and Dongdaemun Design Plaza as a public transportation transfer system in the metropolitan area and Design Seoul industry. He was also the first in the world to be awarded the United Nations Public Administration Award (UNPSA) for four consecutive years.

Elena Kountoura Member European Parliament

Elena Kountoura , Member of the European Parliament, is a politician who served as Greece’s Minister of Tourism. He entered the Greek Parliament when he was elected to the Athens parliament. She is a member of the Transport and Tourism Committee of the European Parliament, the Special Committee on AI and Digital Age, and the Korean International Relations Delegation. Prior to entering politics, she worked in several positions, including international model, director of women’s magazines, and track and field athlete.

Do Young-shim Chairman of the UN Sustainable Development Goals Advisory Committee, World Travel and Tourism Association (WTTC) Ambassador

Do Young-shim, chairman of the UN Sustainable Development Goals Advisory Committee, has been taking the lead in resolving social imbalances in underdeveloped countries and African regions through the development of the tourism industry for over 20 years. Chairman Do has led the World Tourism Organization Step Foundation, the first UN-affiliated organization in Korea, since 2004. The Step Foundation was established with the goal of eradicating poverty through a sustainable tourism industry in underdeveloped countries. Chairman Do has been trying to make Korea known to the world. He served as chairman of the ‘Visit Korea Year’ promotion committee in 2001, cultural cooperation ambassador for the Ministry of Foreign Affairs and Trade from 2003 to 2004, and tourism and sports ambassador for the Ministry of Foreign Affairs and Trade in 2005.

Mario Hardy Former CEO , Asia Pacific Tourism Association

Mario Hardy is the former CEO of the Asia Pacific Tourism Association (PATA). He has served as an advisor to the board of directors at Vin Capital, a Malaysian venture capital firm, Sirium, a British aviation intelligence and analytics firm, and the International Association of Business Executives (GCBL), a non-profit organization that promotes collaborations between world-class entrepreneurs. Since 2013, he has been working as Managing Director of MAP2VENTURES, a venture investment company in Singapore. He was also invited as a speaker at the ‘Digital Tourism Summit 2020’, the largest tourism industry conference in the Asia-Pacific region.

Maribel Rodriguez Senior Vice President, World Travel and Tourism Association (WTTC) Membership, Advertising & Events Department

Vice-Chairman Maribel Rodriguez is in charge of advertising at the World Travel and Tourism Association (WTTC). From 2014 to 2019, he oversaw Southern Europe and Latin America at the World Travel and Tourism Association (WTTC). He has served as Public Relations Officer and Director of Travelodge Hotels in Spain and has served on the Madrid Hotel Commission and Tourism Commission. Currently, the ‘#Women Leading Tourism’ campaign is underway. She holds a BA in Industrial Psychology from the University of Salamanca, Spain and an EMBA from the Pontifical University of Comillas.



When? June 30,  18.00-23.30  South Korea Time

  • 23.00 – 04.30 Hawaii (29June)
  • 01.00 – 06.30 Alaska
  • 02.00 – 07.30 BC | California
  • 03.00 – 08.30 Colorado |
  • 04.00 – 09.30 Illinois | Texas | Jamaica | Mexico City | Peru
  • 05.00 – 10.30 Ontario | New York | Florida | Puerto Rico
  • 06.00 – 11.30 Brazil | Argentina
  • 08.00 – 13.30 Cape Verde
  • 09.00 – 14.30 Sierra Leone | Ghana
  • 10.00  – 15.30 UK | Portugal | Nigeria
  • 11.00 – 16.30 Germany | Italy | South Africa | Eswatini
  • 12.00 – 17.30 Greece | Turkey | Kenya | Saudi Arabia
  • 13.00 – 18.30 UAE | Seychelles
  • 14.00 – 19.30 Pakistan
  • 14.30 – 20.00 India
  • 14.45 – 20.15 Nepal
  • 16.00- 21.30 Thailand | Jakarta
  • 17.00 – 22.30 China | Malaysia | Singapore | Bali
  • 18.00 – 23.30 Korea | Japan
  • 19.00-00.30+1  Guam | Sydney
  • 21.00-02.30+1 New Zealand

Discounted  and Free Registration

The Chosun Ilbo first hit newsstands in 1920 and now celebrates a century of journalistic excellence thanks to the unwavering support of our readers over the years. We have grown into what we are today by sharing both tears and laughter with generations of our readers. Based on our strong expertise in news reporting, we have evolved into one of Korea’s largest media groups, Chosun Media, encompassing a wide range of subsidiaries from broadcast and new media to publishing.

The Asian Leadership Conference(ALC), hosted by The Chosunilbo, is the country’s premier international conference where global leaders come together to discuss and provide possible solutions for the pressing issues that Asia is facing today. World-renowned political leaders, global corporate CEOs, and academic leaders have participated in the conference since it was first held in 2005. Participants of the conference include C&D-level and senior executives of Korea’s biggest listed companies, senior government leaders and officials, professors, and researchers.

AMFORHT – World Association for Hospitality and Tourism Education and Training

AMFORHT is the worldwide ethical network focused on Education and Training serving the Tourism and Hospitality Industry. AMFORHT is a non-governmental organization in partnership with the United Nations Economic and Social Council (ECOSOC), created in 1969 at the initiative of the World Tourism Organisation (UNWTO).

AMFORHT is the unique global network for all key players in Training and Education focused on Hospitality, Culinary Arts and Tourism Industry.

The COVID-19 pandemic has reached almost every part of the world, upending life and derailing the global economy. The global economy is in a long-hauling battle as the anticipated V-shaped rebound fades. Despite vaccines, the global economy is still marred by another crisis named ‘Divergent Recoveries.’ Some economies with plenty of vaccines are rebounding while nations with a lack of vaccine supply do not fare as well. The ‘Corona polarization phenomenon’ is the reflection of the global economy after the COVID-19 pandemic. Global leaders are tasked with crucial challenges to overcome, including the pandemic situation, as well as the economic recovery, resolving polarization, rebuilding democracy, etc. Under the theme of the ‘World after COVID-19: Rebuilding Trust and Cooperation’ former and current world leaders, global corporate CEOs, and renowned scholars from their areas of expertise will converge to discuss ways to overcome the pandemic and design a new future for humanity. This year’s Asian Leadership Conference (ALC) will be in a hybrid format to prevent the spread of the pandemic. We invite you to the Mega-Online Conference, where about 200 global leaders participate in 60 or more sessions.

Korea Time

France Time













60 mn


A very special talk with Sarah FERGUSON

Duchess of York, Founder President of “Children in crisis”, a non-profit organization aimed at improving the lives of children and women from underprivileged backgrounds in third-world countries



Amb. Young Shim DHO (Co – Chair SDG Advocate Alumni)



Founder President of

“Children in crisis”









30 mn

Opening ceremony of the 2021 AMFORHT General Assembly








Amb. Young Shim DHO (Co – Chair SDG Advocate Alumni)


– Opening remarks


(AMFORHT President)


– Congratulatory remarks

OH Se – Hoon

(Mayor of Seoul – TBC)


– Congratulatory remarks

Moses VILAKATI (Minister of Tourism of Eswatini)


– Closing remarks

Young-Sae KWEON

Mayor of Andong


– Salutation / Closing Comments – Elena KOUNTOURA

(MEP – former Minister of Tourism of Greece)




60 mn

ALC – European parliament / WTTC session


Maribel Rodriguez (Acting CEO of WTTC – Senior Vice President Commercial, Membership & Events)



(Member of the European Parliament)



(Chief Special Advisor of the Ministry of Tourism of Saudi Arabia)


– István UJHELYI

(Member of the European Parliament)


– Dimitrios PAPADIMOULIS (Vice President of the European Parliament)




Korea Time

France Time







60 mn


ALC Global Conference on Tourism

“Tourism 2021 and beyond.”


Over the past few decades, the world has seen a lot of dramatic social, political, environmental, and economic changes. Despite these disruptions and fluctuations, the travel industry remained resilient and demonstrated steady growth across the sector until 2020.  For the first time in its history, an entire industry came to a standstill for over a year. The current pandemic has provided an opportunity for governments and the private sector to pause and reflect on both its successes and failures, allowing us to rethink tourism policies and new government systems that incorporate sustainability, capacity and, most importantly, the protection of local communities.


Keynote presentation :


ForwardKeys monitors millions of travel bookings daily and transforms this data into powerful insights that help the industry monitor our sector’s health. Olivier will provide us with a brief update on the status of the sector and what to expect in the months to come.

In this moderated session, the panelists will have the opportunity to ask questions and comments on the presentations from our keynote speaker.

The moderator will also ask the group of tourism personalities and experts to rank series of questions on a possible future for the tourism sector.


Dr Mario HARDY

Managing Director

MAP2 | Ventures

Former CEO of PATA


Keynote presentations :



– Olivier PONTI

(VP ForwardKeys)





Panelists :


– Francesco FRANGIALLI (Former Secretary-General of the UNWTO)


– Dr. Taleb RIFAI

(Former Secretary-General of the UNWTO)





– Philippe FRANCOIS

(AMFORHT President)


– Martin BARTH

(President & CEO World Tourism Forum Lucerne)




45 mn

2021 AMFORHT General Annual Assembly








Executive Board Members



45 mn


Global AMFORHT networking :


Open floor time to meet other AMFORHT Members

And special session on “Why applying to

AMFORHT” – for new Korean and Asian Members







Members and Applicants



Closing of the 2021 AMFORHT General Assembly and Forum in Seoul – Korea







Amb. Young Shim DHO (Host & Co-Chair SDG Advocate Alumni)



Members and Applicants



June 30 @ 7:00 pm KST
July 1 @ 11:30 pm KST
Event Category:

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